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Trader Joe's Bitchez

By WineHorror1 follow WineHorror1   2020 Jul 30, 1:18pm 446 views   4 comments   watch   nsfw   quote   share    


"A few weeks ago, an online petition was launched calling on us to "remove racist packaging from [our] products." Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.

We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.

Decades ago, our Buying Team started using product names, like Trader Giotto's, Trader José's, Trader Ming's, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer "Trader José Premium" and a couple guacamole products are called "Avocado's Number" in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.

We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers' expectations. A couple years ago we asked our Buying Team to review all our products to see if we needed to update any older packages, and also see if the associated brands developed years ago needed to be refreshed. We found that some of the older names or products just weren't connecting or selling very well; so, they were discontinued. It's kind of what we do.

Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended­—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.

Trader Joe's has been a unique, fun and neighborly place to shop for over 50 years. We look forward to taking care of our wonderful customers for many future decades."
1   Ceffer   ignore (6)   2020 Jul 30, 1:21pm     ↓ dislike (0)   quote   flag      

2   Eric Holder   ignore (0)   2020 Jul 30, 1:37pm     ↓ dislike (0)   quote   flag      

The truth is out: apologizing only leads to more pain. Telling these SJW fucks to fuck off mostly leads in them doing exactly that and going on a search for easier prey.
3   Patrick   ignore (1)   2020 Jul 30, 5:55pm     ↓ dislike (0)   quote   flag      

I'm going to write "Bring back Trader José!" in front of my local TJ.
4   theoakman   ignore (0)   2020 Jul 30, 6:08pm     ↓ dislike (0)   quote   flag      

I have been avoiding trader joes because they have a gigantic line every day outside to minimize the traffic inside. I may just have to go to get a few things out of respect.

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