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It might be the greatest media revenge arc outside of literature. Yesterday, the AP ran a story headlined, “Bari Weiss is the new editor-in-chief of CBS News after Paramount buys her website.” Weiss is gay, married to a woman, a classic liberal (now registered independent), with all sorts of progressive opinions— but the left hates her. She’s an anti-woke, pro-free speech, old-timey liberal. Let’s connect some dots!
Back in the wild old days of the early pandemic in 2020, Bari worked as an assistant opinion editor at the New York Times. As the virus pushed corporate media to tighten the screws of censorship, and the medically fetishized Democrat purity spiral revolved ever faster, Weiss found herself a muchacha non grata, the object of relentless bullying from her “tolerant” co-workers. Bari said her co-workers called her a “nazi,” a “racist,” and whenever her name popped up on the company’s internal chat system, it was almost always alongside three mostly peaceful hatchet emojis (“🪓🪓🪓”).
The simmering conflict boiled over during the Mostly Peaceful Summer of Protest in 2020, after Bari approved for publication an op-ed by Senator Tom Cotton. Cotton argued weakly that the National Guard could be used to quell riots. Bari’s woke co-workers instantly complained to management, accusing her of committing violence against them by approving Cotton’s piece. They said they felt ‘unsafe’ with her in the newsroom and demanded she be fired.
The work climate got even worse.
Bari couldn’t take it anymore. She noisily resigned, issuing a public letter of reprimand to the Times and its liberal staff for their intolerance, especially their intolerance of facts and free speech. This will shock you, but Bari claimed a ‘unyielding consensus’ had overtaken the Times’ newsroom, where ‘truth’ was treated as an established orthodoxy that dissenters needed to either get on board with or get lost. It sounded more like Lord of the Flies to me, but Bari preferred a more eloquent description.
So Bari started a Substack, the Free Press, which now has 175,000 paid subscribers. In other words, at a subscription rate of $100 a year, Bari transformed her wretched NYT op-ed job into a $20 million website gig business in only five years, employing between 10-20 full-time reporters and staff.
But this week, Bari’s revenge got so much sweeter, when Paramount bought the Free Press for what’s been reported to be $150 million— a 7.5x multiple usually reserved for breakout businesses like tech companies. And they installed her as CBS’s new Chief Executive Editor. Corporate media views this development with horror, as only the latest fascist threat. Daily KOS headline:
CBS leans further right with disturbing new hire to run news division
by Oliver Willis
Daily Kos Staff
Thanks to the intolerant leftist coworkers who pushed her out of the Times at the end of a pitchfork, in a short five years, Bari has enjoyed a rather dramatic improvement in her circumstances. She was probably only making less than $180,000 a year at the Times (a recent Business Insider article cited that as the current going rate for assistant opinion editors). Now, on top of whatever she cleared from the website sale, Bari’s new CBS salary is almost certainly something that ends in “millions,” and comes with perks, stock options, bonus incentives, and so on.
Not too bad for a racist nazi. Her hiring also signals a sea change in “editorial priorities” at CBS, home of the popular 60 Minutes, which last year interfered with the 2024 election by editing Kamala’s interview to create the false impression that the Cackler could string together a coherent sentence.
Existing CBS staff is freaking out. ...
It’s not actually her politics. They’re not really terrified that she’s a “far-right MAGA conservative.” Being generous, these days Weiss might qualify as politically moderate. What most scares them is that Bari Weiss won’t toe the party line. She won’t go along to get along. She’s proved it by putting her money and career where her free-thinking mouth was.
What made this remarkable revolution possible is that CBS’ owner Paramount was recently acquired by Skydance— one day after Paramount settled President Trump’s 60 Minutes lawsuit, in fact. Conservative billionaire Larry Ellison’s son owns Skydance Media.
Some rabid CBS viewers will surely rage-quit the network in protest. But for Skydance/Paramount, it’s a portfolio diversification play: they’re trading a chunk of legacy, liberal boomer eyeballs for younger, higher-trust independents who might actually pay for streaming news.
The Blue Skyers might have good reason to be depressed and to see a grim future looming. For over ten years, conservatives and tech entrepreneurs have been snapping up legacy media platforms like churros at the state fair. ...
That's actually true, she mentioned David Icke's books as being by her bedside.
https://www.bariweiss.com/resignation-letter
The problem is that the NYT subscriber base is all Wokey-Dokey NPR Subscriber and Internationalist Types; they'll leave for the WaPo if the NYT stops being an Echo Chamber