I think they price the product too high priced at ground beef or higher. Some kind of plant mixture won't draw in new customers and the brand name is weak and should have been changed, then existing market share got sucked away by private label markets.
@unusual_whales
BREAKING: Beyond Meat, $BYND, headed to Chapter 11 bankruptcy, per the Street
https://x.com/unusual_whales/status/1956110582714634617
Nature is literally healing.