patrick.net

It was this group's research that showed that, in battleground states, the phrase "MAGA Republican" was off-putting to voters. From that, Anita Dunn and the Center for American Progress Action Fund instructed the Biden administration to use the phrase "Ultra-MAGA." It didn't occur to them that, except for those who already hated the MAGA movement, others would find it complimentary and, moreover, that the idea of Trump as "King MAGA" would provide conservatives with a powerhouse meme.