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Retailers Are Figuring Out How To Appeal To The New 'Forever Frugal'
invite response
2011 Oct 7, 1:50am 2,001 views 4 comments
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2
MAGA
2011 Oct 7, 3:49am
MAGA
2011 Oct 7, 3:49am
We have some Realtors here in the San Antonio area who like to advertise that they are your Realtors for Life!
3
BobbyS
2011 Oct 7, 3:59am
What's ERE???
Early Retirement Extreme. Which is a concept developed by Jacob Lund who runs Earlyretirementextreme blog. Basically, ERE is about saving a large portion (~80%) of your income for a few years until you have enough to live off the interest. Jacob saved up around $200,000 in around 4 years then retired and lives off the interest from investments. His monthly expense is only $500.
"Retailers are coming to terms with a new reality: the consumer who traded down during the recession and never came back. Buffeted by high unemployment, heavy debt loads, falling home values and high food and gas prices, these shoppers have been whipped into a permanent state of consumer caution. They buy only what they need, avoid premium labels, clip coupons and scour sales."
http://online.wsj.com/article/SB10001424053111904563904576588964006576034.html?mod=rss_media_marketing
Perhaps going frugal has gone mainstream? Translation: Retailers will be selling even junkier junk and finding ways to fleece their employees even more. The race to the bottom will be hastened. Man, I should've started ERE 10 years ago when I was a highly motivated mofo.