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Yesterday I Was Levi’s Brand President. I Quit So I Could Be Free.


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2022 Feb 15, 7:32am   461 views  9 comments

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...

Things changed when Covid hit. Early on in the pandemic, I publicly questioned whether schools had to be shut down. This didn’t seem at all controversial to me. I felt—and still do—that the draconian policies would cause the most harm to those least at risk, and the burden would fall heaviest on disadvantaged kids in public schools, who need the safety and routine of school the most.

I wrote op-eds, appeared on local news shows, attended meetings with the mayor’s office, organized rallies and pleaded on social media to get the schools open. I was condemned for speaking out. This time, I was called a racist—a strange accusation given that I have two black sons—a eugenicist, and a QAnon conspiracy theorist.

In the summer of 2020, I finally got the call. “You know when you speak, you speak on behalf of the company,” our head of corporate communications told me, urging me to pipe down. I responded: “My title is not in my Twitter bio. I’m speaking as a public school mom of four kids.”

But the calls kept coming. From legal. From HR. From a board member. And finally, from my boss, the CEO of the company. I explained why I felt so strongly about the issue, citing data on the safety of schools and the harms caused by virtual learning. While they didn’t try to muzzle me outright, I was told repeatedly to “think about what I was saying.”

Meantime, colleagues posted nonstop about the need to oust Trump in the November election. I also shared my support for Elizabeth Warren in the Democratic primary and my great sadness about the racially instigated murders of Ahmaud Arbery and George Floyd. No one at the company objected to any of that.

Then, in October 2020, when it was clear public schools were not going to open that fall, I proposed to the company leadership that we weigh in on the topic of school closures in our city, San Francisco. We often take a stand on political issues that impact our employees; we’ve spoken out on gay rights, voting rights, gun safety, and more.

The response this time was different. “We don’t weigh in on hyper-local issues like this,” I was told. “There’s also a lot of potential negatives if we speak up strongly, starting with the numerous execs who have kids in private schools in the city.”

I refused to stop talking. I kept calling out hypocritical and unproven policies, I met with the mayor’s office, and eventually uprooted my entire life in California—I’d lived there for over 30 years—and moved my family to Denver so that my kindergartner could finally experience real school. We were able to secure a spot for him in a dual-language immersion Spanish-English public school like the one he was supposed to be attending in San Francisco.

National media picked up on our story, and I was asked to go on Laura Ingraham’s show on Fox News. That appearance was the last straw. The comments from Levi’s employees picked up—about me being anti-science; about me being anti-fat (I’d retweeted a study showing a correlation between obesity and poor health outcomes); about me being anti-trans (I’d tweeted that we shouldn’t ditch Mother’s Day for Birthing People’s Day because it left out adoptive and step moms); and about me being racist, because San Francisco’s public school system was filled with black and brown kids, and, apparently, I didn’t care if they died. They also castigated me for my husband’s Covid views—as if I, as his wife, were responsible for the things he said on social media.

All this drama took place at our regular town halls—a companywide meeting I had looked forward to but now dreaded.

Meantime, the Head of Diversity, Equity, and Inclusion at the company asked that I do an “apology tour.” I was told that the main complaint against me was that “I was not a friend of the Black community at Levi’s.” I was told to say that “I am an imperfect ally.” (I refused.)

The fact that I had been asked, back in 2017, to be the executive sponsor of the Black Employee Resource Group by two black employees did not matter. The fact that I’ve fought for kids for years didn’t matter. That I was just citing facts didn’t matter. The head of HR told me personally that even though I was right about the schools, that it was classist and racist that public schools stayed shut while private schools were open, and that I was probably right about everything else, I still shouldn’t say so. I kept thinking: Why shouldn’t I?

In the fall of 2021, during a dinner with the CEO, I was told that I was on track to become the next CEO of Levi’s—the stock price had doubled under my leadership, and revenue had returned to pre-pandemic levels. The only thing standing in my way, he said, was me. All I had to do was stop talking about the school thing.

But the attacks would not stop.

Anonymous trolls on Twitter, some with nearly half a million followers, said people should boycott Levi’s until I’d been fired. So did some of my old gymnastics fans. They called the company ethics hotline and sent emails.

Every day, a dossier of my tweets and all of my online interactions were sent to the CEO by the head of corporate communications. At one meeting of the executive leadership team, the CEO made an off-hand remark that I was “acting like Donald Trump.” I felt embarrassed, and turned my camera off to collect myself.

In the last month, the CEO told me that it was “untenable” for me to stay. I was offered a $1 million severance package, but I knew I’d have to sign a nondisclosure agreement about why I’d been pushed out.

The money would be very nice. But I just can’t do it. Sorry, Levi’s.

...



https://bariweiss.substack.com/p/yesterday-i-was-levis-brand-president?source=patrick.net

Comments 1 - 9 of 9        Search these comments

1   GNL   2022 Feb 15, 8:47am  

A country ruled by a paid mob.
2   PeopleUnited   2022 Apr 8, 1:51am  

WineHorror1 says
A country ruled by a paid mob.


The woke crowd does have funding, but the majority of woke crowd is not paid for their actions yet sincerely believe they are righteous and fighting against injustice by silencing people like the one in the story from the OP.
3   AmericanKulak   2022 Apr 8, 1:57am  

Great article, thanks.

PeopleUnited says
The woke crowd does have funding, but the majority of woke crowd is not paid for their actions yet sincerely believe they are righteous and fighting against injustice by silencing people like the one in the story from the OP.





It's the new upper class virtue signaling, the modern version of the Victorian Women Decency Committee, except it's for indecency.

The (ex-) wives and daughters of Bezos, Gates, the Netflix guy, and especially Steve Jobs are deeply, deeply into wokey dokey.

This is why women shouldn't be educated beyond the 6th-8th grade except in Home Economics or maybe nursing.
4   PeopleUnited   2022 Apr 8, 2:04am  

Would not blame women here, they are just deceived. What they need is BETTER education, keeping people ignorant is not the solution.
5   AmericanKulak   2022 Apr 8, 2:40am  

PeopleUnited says
Would not blame women here, they are just deceived. What they need is BETTER education, keeping people ignorant is not the solution.





So much to say here, but women are resource distributors who get anxious when confronted with resource acquisition. Women believe that WOMEN have innate value, and men's job is to bring resources for women to distribute further.

Our #1 problem is the Victorian Attitude that women are more moral than men, whereas throughout Western History going back to the Bible, women were recognized as the weaker sex because of their anxiety and inability to control themselves (justifying everything by emotion).

Hence:
Men obey God
Women obey Men
Children obey Parents

In traditional society, the onset of puberty began the segregation of the sexes with the teen males shadowing a father or male authority figure as an apprentice, squire, etc. And all females shadowing older females.

Men's mistake is that sexual freedom for women would improve the sexual activity of all men; in reality, it set women free to burden society with bad choices, and then demand society keep holding them up as Women with Innate Value. They have now extended this to absolve themselves of not only self-support, but to include unlimited weight gain and selfish/inconstant behavior under the "Biploar" rubric (other red flags: Sarcastic Sense of Humor, Are You Man Enough to Handle Me meaning I'm a pain in the ass who expects you to clean up my messes without me doing much in return).

It is written in Genesis that the Woman will want to dominate the Man, but he can't let her or bad things will happen.

Every successful society is patriarchal. Matriarchal ones are quickly obliterated due to internal conflict, or more often, external threats. If too many men have no control over women's sexuality then they have no skin in the game to protect the system, and women are programmed to be hypergamous and switch allegience to the (stronger, better) invader.
6   PeopleUnited   2022 Apr 8, 8:03am  

My point is that if both men and women are educated about their own strengths and weaknesses they are empowered to seek a role that suits them and eschew any role unsuitable for them.

The key is they must be educated in truth, not lies and woke fairytales.
7   NDrLoR   2022 Apr 8, 8:12am  

AmericanKulak says
(other red flags:
Fibromyass
8   AmericanKulak   2022 Apr 8, 10:00am  

PeopleUnited says
My point is that if both men and women are educated about their own strengths and weaknesses they are empowered to seek a role that suits them and eschew any role unsuitable for them.


They aren't. Women are encouraged to express their weaknesses as a strength; Men are encouraged to conceal or damper their strengths.

NDrLoR says
Fibromyass





Yep... the new "Malingering", the disease without a test.
9   Ceffer   2022 Apr 8, 10:46am  

Waddya bet she started out a privileged rich girl riding on nepotism? Already propped up by the patriarchy so she could be 'assertive'.

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