That voice doesn't quite sound like Kid Rock to me.
Sounds like his band is finally embracing harder rock, where Kid rock sings over a live played track, rather than a bunch of samples and loops of various instruments, mingling multiple genres. But always conscious of the rigid Hip Hop production rules. It's like he's saying fuck you to the whole "Hip Hop" genre dictating everything that is cool.
https://rumble.com/vtcisy-we-the-people-kid-rock.html?source=patrick.net
Fuck Facebook Too!