Goya Foods CEO: AOC Called For Boycott. Our Sales Jumped, So We Named Her Employee Of The Month
“We still have to chat with AOC; I love her,” Unanue continued. “She was actually our Employee of the Month; I don’t know if you know about this, but when she boycotted us, our sales actually increased 1,000%. So we gave her an honorary — we never were able to hand it to her but she got Employee of the Month for bringing attention to GOYA and our adobo. Actually our sales of adobo did very well after she said ‘Make your own Adobo.’”
“What happened was we reached so many new people at the same time we maintained our base…”
BTW nowadays I also buy Goya brand whenever possible, while before I did not particularly care.
All the people that screamed boycott it are the same people that avoid the international aisle in the food store. I have always bought Goya for niche products like Guava paste, achiote seeds, mexican brown cane sugar. Things like that. But yes, I made it a priority to buy a little more products that I normally don't like their beans after the nonsensical hissy fit.
Goya Foods CEO: AOC Called For Boycott. Our Sales Jumped, So We Named Her Employee Of The Month
“We still have to chat with AOC; I love her,” Unanue continued. “She was actually our Employee of the Month; I don’t know if you know about this, but when she boycotted us, our sales actually increased 1,000%. So we gave her an honorary — we never were able to hand it to her but she got Employee of the Month for bringing attention to GOYA and our adobo. Actually our sales of adobo did very well after she said ‘Make your own Adobo.’”
“What happened was we reached so many new people at the same time we maintained our base…”
BTW nowadays I also buy Goya brand whenever possible, while before I did not particularly care.