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Attack Ads Against Trump HELPS Him


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2020 Sep 30, 6:15am   558 views  6 comments

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“TRUMP IS SO SATURATED”: ANTI-TRUMP ATTACK ADS MIGHT ACTUALLY BE HELPING HIM, DEMOCRATIC GROUP FINDS

For almost a year a group of tech-minded Democratic operatives has quietly been probing those questions, in hopes of creating a method of advertising that actually persuades voters—and steering the Democratic Party away from the cartel of entrenched consultants who charge top dollar for evidence-free wisdom about how persuasion advertising is supposed to work. The outfit, called Fellow Americans, was launched without public fanfare in early 2020 to develop a data-driven testing model for campaign ad making—to prove which messages actually move the needle against President Trump with important groups of voters. Over the spring and summer, as the coronavirus pandemic choked off the economy and racial unrest took hold across the country, one lesson became abundantly clear from its testing: Ads that directly attack Trump, using his voice, news clips, or even just his face, have the effect of turning off not only persuadable voters, but also the Democratic-base voters whom Joe Biden needs in November.


The article goes into considerable detail on what ads work and don't work, too. All evidence-based from A/B testing.

https://www.vanityfair.com/news/2020/09/anti-trump-attack-ads-might-actually-be-helping-him

Comments 1 - 6 of 6        Search these comments

1   Patrick   2020 Sep 30, 8:29am  

"I don't care what you say about me, just spell my name right."

Negative advertising is still advertising.
2   WookieMan   2020 Sep 30, 8:50am  

Patrick says
Negative advertising is still advertising.

It's how he won in '16. Say outlandish things and get press attention. Negative ads are no different. Even negative attention can convert people once they get through the shit talking Trump does. His ideas aren't bad for the most part and logical people will sometimes come around.
3   EBGuy   2020 Sep 30, 6:19pm  

“The thing that I always find the most surprising is that the worst lighting is actually predictive of better engagement,” Lubin said.
4   mell   2020 Sep 30, 7:25pm  

WookieMan says
Patrick says
Negative advertising is still advertising.

It's how he won in '16. Say outlandish things and get press attention. Negative ads are no different. Even negative attention can convert people once they get through the shit talking Trump does. His ideas aren't bad for the most part and logical people will sometimes come around.


Also people live vicariously through Trump speaking his mind, occasionally in an outlandish way because it's all they want to say to the annoying man, customer, wife, the bum squatting in front of their house, the hoodlum constantly up to no good in their hood, the teachers/profs indoctrinaimg their kids with toxic blm shit instead of teaching skillz, etc. etc. But they can't cause ZOMG! RAYSCYSM! AND MYSOGYNY! Trump's ZFG attitude is refreshing in a world obsessed with political correctness and microaggressions.
5   BayArea   2020 Oct 1, 6:07am  

mell says
WookieMan says
Patrick says
Negative advertising is still advertising.

It's how he won in '16. Say outlandish things and get press attention. Negative ads are no different. Even negative attention can convert people once they get through the shit talking Trump does. His ideas aren't bad for the most part and logical people will sometimes come around.


Also people live vicariously through Trump speaking his mind, occasionally in an outlandish way because it's all they want to say to the annoying man, customer, wife, the bum squatting in front of their house, the hoodlum constantly up to no good in their hood, the teachers/profs indoctrinaimg their kids with toxic blm shit instead of teaching skillz, etc. etc. But they can't cause ZOMG! RAYSCYSM! AND MYSOGYNY! Trump's ZFG attitude is refreshing in a world obs...


Spot on
6   Patrick   2020 Oct 1, 5:42pm  

mell says
Also people live vicariously through Trump speaking his mind, occasionally in an outlandish way because it's all they want to say to the annoying man, customer, wife, the bum squatting in front of their house, the hoodlum constantly up to no good in their hood, the teachers/profs indoctrinaimg their kids with toxic blm shit instead of teaching skillz, etc.


Yes, I hadn't thought of it that way.

I feel like that too.

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