2019 Jun 12, 8:56am
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Recently I've spent some time changing my habits and changing the online services that I use so that I am less dependent on Google to participate in the internet. I've written before that advertising as we know it is not actually advertising but surveillance. Since Google's business model is inextricably connected to modern advertising (A.K.A. surveillance marketing I felt it was time to start distancing myself from its products and services. ...While Gmail has been reliable, the fact is that the business model is rooted in advertising and surveillance. It is well known that convenience is more attractive than privacy, but how far should companies be allowed to go? How is it considered ethical that Google scans the contents of all private emails? ...I have so many online subscriptions and services that all rely on email – and hence Gmail – for my online identity. In fact, email is such a strong component of online identity that if a person were to gain access to my email account, they would likely gain access to my entire online identity and to all of my online services. Because of this and my growing concerns of security and privacy, I chose to move away from Gmail as an email provider and use FastMail instead.