Understanding Partisan Division
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STUDY: Trump TV News Coverage Was 90% Negative in 2018...
2019 Jan 15, 3:51pm 1,008 views 1 comments
But, but, but... his approval rating is 4 points under Obama's at the same point in time....
At the midpoint of Donald Trump’s first term, the establishment media’s obvious hostility shows no signs of relenting, but polls show this negative coverage has had no discernible impact on the public’s attitudes toward the President.
Since January 20, 2017, the Media Research Center has analyzed every moment of coverage of President Trump on the ABC, CBS and NBC evening newscasts, seen by approximately 23 million people each night.
Negative spin: To determine the spin of news coverage, our analysts tallied all explicitly evaluative statements about the President or his administration from either reporters, anchors or non-partisan sources such as experts or voters. Evaluations from partisan sources, as well as neutral statements, were not included.
As has been the case since the President took office, the tone of network coverage has been exceptionally hostile, ranging from 82% negative in April 2017 (after Trump was praised for a missile strike punishing Syria for a chemical weapons attack) to 96% negative in February 2018 (when the news agenda focused on the Russia investigation, demands for gun control, and a White House aide accused of domestic abuse).
Remarkably consistent: The 90% negative spin we calculated roughly matches what the Pew Research Center, not a conservative group, found in their study of coverage of Trump’s first 60 days in office.
Harvard media scholar Thomas Patterson looked at coverage of Trump’s first 100 days in office. He found NBC’s coverage was 93% negative, CBS’s 91% negative; ABC was not included. His study also found highly negative coverage from leading newspapers and CNN, while only Fox News offered balanced coverage (52% negative vs. 48% positive).
As the chart shows, the network spin on all of these topics was fiercely negative, ranging from 80% bad press on North Korea, to 99% negative on the Cohen/hush money story.
In ordinary circumstances, this onslaught of negative publicity would cause the politician on the receiving end of it to reverse course. But the establishment media have been so reliably negative towards this President, for so long, that the effect of their criticism now seems to be virtually nil. As noted above, Trump’s job approval ratings actually rose slightly last year, despite all of the negative coverage.
2019 Jan 15, 4:34pm
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Only 90 percent? The shrill, hot winds of TDS in the legacy press MUST register at 99 percent at all times, or they have failed in their puppetocracy!
one year ago