patrick.net

http://phys.org/news/2012-12-experts-potential-self-driving-cars-uk.html

They highlight the potential benefits of self-driving cars, such as increased road safety and less traffic, but stress that a range of barriers need to be overcome before people buy them en masse. The report "Self driving cars: a case study in making new markets" is by Professor Luis Araujo, Dr Katy Mason and Dr Martin Spring from Lancaster University Management School. Professor Araujo said: "Self-driving cars could bring huge benefits, but they are still a long way from becoming an everyday reality. We must persuade a range of constituencies that self-driving cars are the way to address the transport...