Procter & Gamble Co., one of the most important advertisers for Google and Facebook Inc., ramped up criticism of internet platforms, saying the problems plaguing the industry aren’t getting fixed fast enough.
In a speech at an industry conference Thursday, P&G Chief Brand Officer Marc Pritchard blasted the digital media industry for lack of transparency, fraud, privacy breaches and a proliferation of violent and harmful content placed next to ads. He said his company, which spends billions of dollars on marketing products from paper towels to shampoo every year, would move its money to services that can guarantee effectiveness, are completely free of offensive content and are more willing to share consumer data with advertisers. “We’ve been tolerant for too long,” Pritchard said in prepared remarks. “It’s not acceptable to have brands showing up where Opioids are being offered, where illegal drugs are promoted, where abhorrent behavior is present or where violence is seen. The apologies are heartfelt and appreciated, but that’s not good enough.”
Pritchard asked other advertisers to join him in creating a “new media supply chain” for the industry. “Let’s all step up.” he said.
feeling much better about selling my 50 PG shares a few months back.... and that $250 I made on the put contract couple days after that cringey ad campaign.
In other news, up 10% on my Colgate (CL) holdings.
Procter & Gamble Co., one of the most important advertisers for Google and Facebook Inc., ramped up criticism of internet platforms, saying the problems plaguing the industry aren’t getting fixed fast enough.
In a speech at an industry conference Thursday, P&G Chief Brand Officer Marc Pritchard blasted the digital media industry for lack of transparency, fraud, privacy breaches and a proliferation of violent and harmful content placed next to ads. He said his company, which spends billions of dollars on marketing products from paper towels to shampoo every year, would move its money to services that can guarantee effectiveness, are completely free of offensive content and are more willing to share consumer data with advertisers.
“We’ve been tolerant for too long,” Pritchard said in prepared remarks. “It’s not acceptable to have brands showing up where Opioids are being offered, where illegal drugs are promoted, where abhorrent behavior is present or where violence is seen. The apologies are heartfelt and appreciated, but that’s not good enough.”
Pritchard asked other advertisers to join him in creating a “new media supply chain” for the industry. “Let’s all step up.” he said.
https://www.bloomberg.com/news/articles/2019-04-11/p-g-is-putting-ad-platforms-like-facebook-and-google-on-notice