1
0

Who clicks enough internet ads to give Facebook $642 million in 3 months?


 invite response                
2014 Apr 23, 7:16am   5,304 views  27 comments

by JH   ➕follow (0)   💰tip   ignore  

Did you click 21 internet ads from facebook in the last 3 months? I don't know how much they make, but at 10 cents a click, every man, woman, and child in the USA would have to click an ad on FB every 3 days to make them this much cash for FB. If we acknowledge that kids and seniors are not using much FB, then it easily goes up to an ad a day. Who the hell clicks internet ads??? I'm curious how much of this is from outside the USA.

Facebook said that mobile ads represented 59 percent of its ad revenue in the first quarter, up from 30 percent in the year-ago period. Facebook's overall revenue grew 72 percent year-on-year to $2.5 billion in the first quarter, above the $2.36 billion expected by analysts polled by Thomson Reuters I/B/E/S.

The company said it earned $642 million in net income, or 25 cents a share, in the first quarter, versus $219 million, or 9 cents a share in the year ago period. Excluding certain items Facebook said it earned 34 cents a share in the first quarter.

http://www.reuters.com/article/2014/04/23/us-facebook-results-idUSBREA3M1VX20140423

Comments 1 - 27 of 27        Search these comments

1   clambo   2014 Apr 23, 7:18am  

I sure wonder. I got my friend's dog his own facebook account so his "friends" could see his pictures.

3   Heraclitusstudent   2014 Apr 23, 7:54am  

Click farms.

4   smaulgld   2014 Apr 23, 7:56am  

Heraclitusstudent says

Click farms.

Check out the you tube link above

5   Heraclitusstudent   2014 Apr 23, 8:35am  

Once advertisers realize the fraud, fakebook is due for a fall.

6   shibby   2014 Apr 23, 8:57am  

I tried Facebook advertising, FB consistently reported two to three times the number of clicks to my site when compared to my server stats. With Google Ads, the stats always correlated well. I would never trust FB to deliver the clicks you pay for.

7   smaulgld   2014 Apr 23, 9:15am  

If you check out that video it shows what looks like damning evidence and bacia oeeoF you Heraclitusstudent says

Once advertisers realize the fraud, fakebook is due for a fall.

I have always disliked Facebook but I set up an account a month or two ago after watching the video linked above. I spent $10 on Facebook and clearly got fake/paid likes.
How advertisers think there is any value is beyond me

I wrote to complain but heard nothing back.

If you have the slightest problem with your amazon order they fix it. FB won't be able to last if this type of advertising is their business model

8   JH   2014 Apr 23, 9:24am  

Heraclitusstudent says

Once advertisers realize the fraud, fakebook is due for a fall.

From watching the video, though, I'm not so sure this is fraud. It's more like juicing, so...

smaulgld says

I spent $10 on Facebook and clearly got fake/paid likes.

How advertisers think there is any value is beyond me

...advertisers might think there is something to this. I mean, I wouldn't care who liked me as long as the numbers are being juiced. Even if the people don't act on the click (engage in the page), I would think that the numbers might attract more people. It's all smoke and mirrors, until a new consumer walks into the store attracted by the smoke and mirrors.

So I guess the question is, why do our businesses have $2 billion in revenue per quarter to pump into fake advertising? I feel like I am overpaying for everything I buy. As long as someone will pay, FB has a great business model. Assholes.

9   smaulgld   2014 Apr 23, 9:54am  

JH says

I mean, I wouldn't care who liked me as long as the numbers are being juiced. Even if the people don't act on the click (engage in the page), I would think that the numbers might attract more people. It's all smoke and mirrors, until a new consumer walks into the store attracted by the smoke and mirrors.

If you want sales, FB won't produce them. If you want to appear to be popular then facebook can load you up with "likes" but at somepoint the likes become meaningless to your visitors.
Online advertising is a good form because one can quantify their return on investment. With fb it seems as if there is nothing but vanity clicks

10   turtledove   2014 Apr 23, 10:33am  

Flirting with lots of guys to appear more attractive to the one you want. And when he comes around, you have that brief moment where you think you've accomplished something with potential... and then just when you have him where you think you want him, he opens his mouth and gives new meaning to the words "smart as a rock."

All that advertising, so little yield.

11   CrazyMan   2014 Apr 23, 11:07am  

People still use Facebook?

12   Tenpoundbass   2014 Apr 23, 11:54am  

I wonder if those games that sell tokens count as ad-generated revenue.
From FecesBook point of view, they get a cut of any money being made on their pipe. Whether people buy that Box of truffles from Amazon, or whether someone buys virtual tokens so they can buy the King Truffle Mushroom to give to the Ogre by the bridge, who will give them a cartoon whistle or some shit.

13   New Renter   2014 Apr 24, 1:22am  

turtledove says

Flirting with lots of guys to appear more attractive to the one you want. And when he comes around, you have that brief moment where you think you've accomplished something with potential... and then just when you have him where you think you want him, he opens his mouth and gives new meaning to the words "smart as a rock."

All that advertising, so little yield.

Well you reap what you sow.

14   MisdemeanorRebel   2014 Apr 24, 1:58am  

Wow, really great stuff. Thanks for this.

15   New Renter   2014 Apr 24, 3:19am  

CrazyMan says

People still use Facebook?

What gets me is that people actually put value on Facebook likes.

16   Vicente   2014 Apr 24, 3:20am  

Heraclitusstudent says

Once advertisers realize the fraud, fakebook is due for a fall.

+1

17   Dan8267   2014 Apr 24, 3:49am  

JH says

Who clicks enough internet ads to give Facebook $642 million in 3 months?

Robots. Malware. Viruses.

Yes, it is fraud. Yes, it will ultimately be revealed because software on the client's (the company that bought the ads) keeps track of how many clicks lead to a sale.

Yes, Facebook's stock will plummet when the fraud is finally accepted as fraud. Facebook might even get sued, but the loss in revenue will be more important.

18   zzyzzx   2014 Apr 24, 4:19am  

Dan8267 says

Facebook's stock will plummet when the fraud is finally accepted as fraud. Facebook might even get sued, but the loss in revenue will be more important.

Have you shorted Facebook yet?

19   corntrollio   2014 Apr 24, 5:48am  

smaulgld says

I have always disliked Facebook but I set up an account a month or two ago after watching the video linked above. I spent $10 on Facebook and clearly got fake/paid likes.

How advertisers think there is any value is beyond me

They did piss off their advertisers a bit. The idea behind Likes was that you'd build a list of people who would receive relevant postings from you. So Facebook encouraged people to buy ad campaigns to buy Likes, so that they could build up their fan base to whom they could market.

After a lot of advertisers bought Likes, then Facebook changed their algorithms so that your postings only go to a single digit percentage of the people who Liked you (often referred to as "organic reach"). So now all those Likes you purchased are mostly worthless, and you have to purchase more and more ad campaigns in order to reach your core audience. I believe the number now is less than 4% of people who Like you will see your posts -- long-term, it will be 0%.

The ad effectiveness of Facebook is also in somewhat in question by people who study these things.

But they keep minting money, so what do I know? Clearly they are able to sell people on targeting and frequency, even though there probably isn't much good data on ROI.

20   Dan8267   2014 Apr 24, 6:01am  

zzyzzx says

Have you shorted Facebook yet?

Shorting involves timing to work. Knowing that Facebook will plummet isn't going to help you make money if you don't know when down to at least a month.

We all knew that housing was going to collapsed, but if you had shorted in 2004, you would have lost your shirt. When gambling on the stock market, timing is everything.

21   Dan8267   2014 Apr 24, 6:02am  

CrazyMan says

People still use Facebook?

Bots do. People, not so much.

22   JH   2014 Apr 24, 6:16am  

Dan8267 says

CrazyMan says

People still use Facebook?

Bots do. People, not so much.

My mom does. Which is 1 reason I do not.

23   Dan8267   2014 Apr 24, 6:53am  

JH says

My mom does. Which is 1 reason I do not.

And so repeated 30 million Millennials. Wasn't this phenomenon on South Park?

24   corntrollio   2014 Apr 24, 7:25am  

Dan8267 says

Shorting involves timing to work. Knowing that Facebook will plummet isn't going to help you make money if you don't know when down to at least a month.

Longer dated puts can help, but aren't perfect, as you said. You can always sell the put early if the drop happens earlier and never exercise it yourself. Of course, you can also lose 100% of your investment if it's not long-dated enough.

25   turtledove   2014 Apr 24, 10:34am  

New Renter says

turtledove says

Flirting with lots of guys to appear more attractive to the one you want. And when he comes around, you have that brief moment where you think you've accomplished something with potential... and then just when you have him where you think you want him, he opens his mouth and gives new meaning to the words "smart as a rock."

All that advertising, so little yield.

Well you reap what you sow.

The point is it's a very unsophisticated marketing tactic. Very high school. "Look how popular I am. Therefore, I must also soon attract meaningful relationships." Yet Facebook promotes it like a valid marketing strategy to raise one's profile and increase business. Quantity isn't substance.

26   New Renter   2014 Apr 26, 2:24am  

turtledove says

New Renter says

turtledove says

Flirting with lots of guys to appear more attractive to the one you want. And when he comes around, you have that brief moment where you think you've accomplished something with potential... and then just when you have him where you think you want him, he opens his mouth and gives new meaning to the words "smart as a rock."

All that advertising, so little yield.

Well you reap what you sow.

The point is it's a very unsophisticated marketing tactic. Very high school. "Look how popular I am. Therefore, I must also soon attract meaningful relationships." Yet Facebook promotes it like a valid marketing strategy to raise one's profile and increase business. Quantity isn't substance.

Right, which is why I don't understand why anyone would consider Facebook likes as a serious metric for an item's value.

27   RWSGFY   2014 Apr 26, 2:32am  

zzyzzx says

Dan8267 says

Facebook's stock will plummet when the fraud is finally accepted as fraud. Facebook might even get sued, but the loss in revenue will be more important.

Have you shorted Facebook yet?

"Markets can remain irrational longer than you can remain solvent"

Please register to comment:

api   best comments   contact   latest images   memes   one year ago   random   suggestions